Advertising Strategy

Advertising Strategy and Ad Management for Local Businesses

Ads can bring calls fast, or burn money fast. Apex sets a budget plan and a cost per lead target before you spend, sets up tracking so every call and form is counted, then manages the campaigns and reports in plain numbers.

Book a Free Discovery Call (Opens Google Calendar) Try the Budget Planner

Plan First, Then Spend

How an Apex Ad Plan Works

The Advertising Strategy and Budget Plan ($1,000) answers the hard questions before a single dollar goes to Google or Meta.

  • 01Set the TargetWork out what a new customer is worth to you and what you can afford to pay for a lead.
  • 02Pick the ChannelsGoogle Ads, Local Services Ads or Meta, chosen for how your customers actually search and scroll.
  • 03Choose a Budget TierStart small enough to be safe and big enough to learn something, with clear tiers to grow into.
  • 04Run a 90-Day TestTrack every call and form, cut what doesn't work and put more behind what does.

Free Tool

Ad Budget Planner

Move the sliders to match your business and see what a month of ads could look like, including Apex's management fee from the rate card. The starting numbers are only examples. Swap in your own.

Monthly Ad Budget Planner
$1,500
$4
8%
25%
$450
Ad Platforms to Set Up
Estimated Cost per Lead
$0
Clicks
0
Leads
0
New Customers
0
Return per Dollar
0x
Ads Plus Management$0
Estimated Sales$0

What Apex Would Charge

Ad Spend (Paid to the Platform)
$0
Ad Management (I-09)
$0
Total per Month
$0
Campaign Setup (I-06)
$0

Estimates for planning only, based on the numbers you enter. Real results depend on your market, your offer and your competition.

What's Included

Advertising Services and Prices

Plan, set up, design and manage. Ad spend is always paid by you directly to the platform, in an account you own.

I-09

Ad Management

Campaign management and a monthly report. Ad spend is paid directly to the platform.

10% of Ad Spend, $300 MinimumAdd to Estimate : Ad Management

Questions

Advertising Questions

Don't see yours? Ask it on the free discovery call.

How much should I spend on ads?

It depends on your market and what a new customer is worth to you. The Advertising Strategy and Budget Plan ($1,000) sets budget tiers and cost per lead targets before you spend, and the planner on this page lets you test your own numbers.

Who pays the ad platform?

You do, directly. Ad spend goes from your card to Google or Meta, in an account you own. Apex's management fee is separate: 10% of ad spend, with a $300 monthly minimum.

Which ad platforms do you work with?

Google Ads, Google Local Services Ads and Meta, which covers Facebook and Instagram. Setup is $500 per platform, with conversion tracking included.

How will I know if the ads are working?

Every campaign is set up with conversion tracking, so calls and form leads are counted, not just clicks. Your monthly report shows cost per lead in plain numbers.

Can you design the ads too?

Yes. A static ad design is $75 and a short video ad is $250.

Stop Guessing With Ad Money.

Bring your numbers to a free 30-minute call. You'll leave knowing whether ads make sense for you right now, and where to start if they do.

Book a Free Discovery Call (Opens Google Calendar) Request a Quote