2026 Rate Card
Fixed Prices for Websites, Local SEO and Advertising
Every service below has a fixed price, so you know the cost before work begins. Work outside a fixed-price service is billed at the hourly rate for its category. Add services to build your own estimate, then send it with a quote request.
Hourly Rates
Three Categories, Three Rates
Every service belongs to one of three categories. Fixed-price services cost what's listed; anything else is billed at its category's hourly rate.
Strategy calls, audits, research, plans and presentations.
Websites, pages, forms, brand files, ad designs and video.
Launch, setup, tracking, profiles, ad campaigns and ongoing management.
Rates are set at the low end of 2026 North Florida pricing for comparable work. Hourly work is billed in 15-minute increments.
The Apex Retainer I-10
Your Web and Marketing Person for $200 a Month
Four hours of real work every month, on anything from the rate card. Small fixes get done before they become big ones, and your Google profile stays active.
| 4 Hours of Implementation Work | $240 |
|---|---|
| 4 Hours of Development Work | $260 |
| 4 Hours of Consultation Work | $300 |
| Apex Retainer, 4 Hours | $200 |
Retainer hours are booked a month ahead, so Apex can plan the calendar around them. Steady, scheduled work costs less to deliver, and that saving is passed on to you.
- 4 Hours Every MonthUse them on anything from the rate card: site edits and updates, Google Business Profile posts, review replies, SEO fixes, ad check-ins or a quick design.
- $50 an HourThat's below every hourly rate on the rate card, which runs $60 to $75.
- A Monthly Check-In and ReportA short call and a one-page report in plain English: what got done, what moved and what's next. Both come out of your hours.
- Hours Reset Each MonthYour 4 hours renew at the start of each month. Unused hours don't carry over.
- Priority SchedulingRetainer requests go to the front of the line.
- No Long ContractBilled at the start of each month. Cancel any time with 30 days' notice.
Ad spend, software and other third-party costs are paid by you directly. Work beyond your hours is billed at the hourly rate for its category.
Every Service
All Services and Prices
Search by name or code, filter by category, and tap Add to build an estimate. The codes match the rate card and every invoice.
No services match that search.
Consultation
Advice, research and plans you can act on.
Hourly Rate: $75 per Hour
| Code | Service | Price | Estimate |
|---|---|---|---|
| C-01 | Discovery CallA 30-minute call to understand your business and goals. | Free | |
| C-02 | Strategy SessionA working session by video call, with written notes and next steps. | $75 per Hour | |
| C-03 | Website and SEO AuditA written review of your site, search listings and tracking, with a prioritized fix list. | $750 | |
| C-04 | Digital Footprint and Launch PlanEmail, forms, lead workflow, Google Business Profile, ads, legal and trust items, budget and launch order. | $1,500 | |
| C-05 | Local Marketing PlanService zones, free channels, a seasonal calendar and ad concepts. | $750 | |
| C-06 | Advertising Strategy and Budget PlanChannels, budget tiers, cost per lead targets and a 90-day test plan. | $1,000 | |
| C-07 | Lead Tracking PlanTracking codes, tagged links, QR codes and a lead sheet layout. | $300 | |
| C-08 | Market or Service Area ResearchWhere your customers are and which areas to target first. | $500 | |
| C-09 | Presentation DeckWritten and designed, delivered as PDF and PowerPoint. $300 minimum. | $65 per Slide | |
| C-10 | Call or Presentation ScriptA script for a sales call, pitch or video. | $150 | |
| C-11 | Research BriefA comparison of ad channels, vendors or tools with costs. | $300 |
Development
Websites and marketing assets, built and tested.
Hourly Rate: $65 per Hour
Websites
| Code | Service | Price | Estimate |
|---|---|---|---|
| D-01 | Custom Homepage Design and BuildTwo design concepts, built for phone, tablet and desktop, with light and dark mode. | $3,000 | |
| D-02 | Additional Website PageA service, about or contact page with written copy. | $150 Each | |
| D-03 | Service Area Page, StandardA city page with a local introduction, nearby areas and service links. | $75 Each | |
| D-04 | Service Area Page, CustomA city page with unique local copy and your real job photos. | $160 Each | |
| D-05 | Careers Page and Application FormRoles, hiring FAQ and an application form. | $400 | |
| D-06 | Quote or Contact FormField checks, spam protection and delivery to your inbox. | $150 | |
| D-07 | Technical SEO SetupStructured data, sitemap, robots file, canonical tags and social share tags. | $500 |
Website Packages
| Code | Service | Price | Estimate |
|---|---|---|---|
| D-08 | Starter WebsiteHomepage, 4 additional pages, quote form and technical SEO setup. | $4,250 | |
| D-09 | Local Service WebsiteHomepage, 5 service pages, 10 standard service area pages, quote form and technical SEO setup. | $5,150 |
Brand and Advertising Assets
| Code | Service | Price | Estimate |
|---|---|---|---|
| D-10 | Logo Cleanup and Brand FilesYour existing logo or concept turned into clean vector, icon and social image files. | $300 | |
| D-11 | Static Ad DesignOne ad design, sized for two placements. | $75 | |
| D-12 | Print DesignA flyer, door hanger or card, one side, print-ready. | $100 | |
| D-13 | Short Video AdUp to 15 seconds, in vertical and wide formats. | $250 | |
| D-14 | Animated Explainer or Pitch VideoScript, animation timed to voiceover and original music. 1-minute minimum. | $750 per Minute |
Implementation
Setup, launch and the monthly work that keeps leads coming.
Hourly Rate: $60 per Hour
One-Time Setup
| Code | Service | Price | Estimate |
|---|---|---|---|
| I-01 | Website LaunchDomain connection, hosting, live forms, Google Search Console and sitemap. | $300 | |
| I-02 | Business Email SetupGoogle Workspace with SPF, DKIM and DMARC records. | $200 | |
| I-03 | Google Business Profile SetupProfile setup and optimization: categories, services, areas, photos and review link. | $250 | |
| I-04 | Analytics and Conversion TrackingGoogle Analytics 4 and Tag Manager, with form and call conversions. | $300 | |
| I-05 | Lead Tracking SetupTracking codes, tagged links, QR codes and a shared lead sheet, built in your accounts. | $200 | |
| I-06 | Ad Campaign SetupOne platform: Google Ads, Local Services Ads or Meta, with conversion tracking. | $500 per Platform |
Monthly Plans
| Code | Service | Price | Estimate |
|---|---|---|---|
| I-07 | Website Care PlanUpdates, backups, uptime checks and up to 1 hour of edits. | $100 per Month | |
| I-08 | Local SEO ManagementProfile posts, review responses, listings, page updates and a monthly report. | $500 per Month | |
| I-09 | Ad ManagementCampaign management and a monthly report. Ad spend is paid directly to the platform. | 10% of Ad Spend, $300 Minimum | |
| I-10 | Apex Retainer New4 hours of work each month in any category, with a monthly check-in and report. Unused hours don't roll over. | $200 per Month |
The Fine Print, in Plain English
How Billing Works
- Every project starts with a free 30-minute discovery call and a written quote before any work begins.
- Projects of $500 or more start with a 50% deposit, with the balance due at delivery. Projects of $3,000 or more are billed 40% to start, 30% at design approval and 30% at launch.
- Invoices are due within 15 days. Overdue balances may be charged 1.5% per month.
- Two rounds of revisions are included on design, writing and video. More revisions are billed at the hourly rate for that category.
- Hourly work is billed in 15-minute increments. Rush work needed in under 3 business days adds 25%.
- Monthly plans are billed at the start of each month and can be canceled with 30 days' notice.
- Third-party costs such as domains, software, email, printing and ad spend are paid by the client directly, in accounts the client owns.
- The client owns the final files and accounts once paid in full. Apex may show completed work in its portfolio unless the client opts out.
Shannon Keene, Lead Consultant. Invoices reference the service codes above, so every line on a bill matches this rate card.
Questions
Pricing Questions
Anything else? Ask on the free discovery call, or send a quote request with your estimate attached.
Why are the prices fixed?
So you know the cost before work begins. Work outside a fixed-price service is billed at the hourly rate for its category.
Are there any other costs?
Third-party costs like domains, software, email, printing and ad spend are paid by you directly, in accounts you own. Rush work needed in under 3 business days adds 25%.
How many revisions are included?
Two rounds on design, writing and video. More revisions are billed at the hourly rate for that category.
Can I cancel a monthly plan?
Yes. Monthly plans are billed at the start of each month and can be canceled with 30 days' notice.
Is the estimate on this page a quote?
No. It's a planning tool. Your written quote after the free discovery call is the final price, and it uses the same codes.
Turn Your Estimate Into a Quote.
Book a free 30-minute call, or send your estimate from the panel above. You'll get a written quote with the same codes and prices.