Real Estate
Websites and Local Marketing for Real Estate Agents
Agents and brokerages need listing search on a site they control, a profile that shows up in local search and marketing that follows fair housing and advertising rules. Apex builds all three, and the site is yours once it's paid.
What Agents Need
Five Things an Agent Site Has to Do
An agent's site works differently from a contractor's. Buyers want to search homes, sellers want proof you know the neighborhood, and every lead should reach you fast.
- 01Listing Search on Your Own SiteMLS listings with saved searches and lead capture, so buyers search on your site instead of a portal.
- 02Local VisibilityA complete Google Business Profile, steady reviews and neighborhood pages with real local detail.
- 03Leads That Reach YouForms and saved searches that flow into your CRM, or route to the right agent at a brokerage.
- 04Listing MarketingA property page, ad designs, a print flyer and a short video for each new listing.
- 05Ads That Follow Housing RulesMeta and Google campaigns set up the way both platforms require for housing ads.
Three Ways to Start
Real Estate Packages
Each package is built from services on the rate card, so your quote and your invoices show the same codes and prices.
Agent Site
From $3,250, Then $100 per MonthA Starter Website with IDX listing search and lead capture, built around your brand. IDX setup is billed at the Implementation rate, and you pay your IDX provider directly.
Add to an Estimate (Agent Site)Agent Visibility
$250 Setup, Then $500 per MonthNeighborhood Pages $160 Each
A complete Google Business Profile and monthly local SEO, plus neighborhood pages with real local detail and your own photos.
Add to an Estimate (Agent Visibility)Listing Launch Kit
$575 per ListingA property page, an ad design sized for two placements, a one-sided print flyer and a short video for each new listing.
Add to an Estimate (Listing Launch Kit)How Listing Search Works
IDX, Your Broker and Your Site
Listing search runs on IDX, a service your MLS offers to participating brokers. The listings stay under your broker's control, and Apex never holds MLS access itself.
- 01Your Broker Requests the FeedYour broker signs the MLS's IDX paperwork, which lets your site show the MLS's listings.
- 02An IDX Provider Supplies the ListingsYou choose the provider and pay it directly, in an account you own. Some MLSs also charge a data fee.
- 03Apex Builds the Site Around ItSearch, saved searches and lead forms go into your design, with setup billed at the Implementation rate.
Before Anything Goes Live
Rules Apex Checks on Every Page and Ad
Real estate marketing has its own rules, from fair housing law to state advertising rules for licensees. These checks happen before your pages and ads go live.
A Fair Housing Read
Listing copy, neighborhood pages and ads are read so they never suggest a preference based on a protected class.
Housing Ad Settings
Meta campaigns run in the housing special ad category, and Google campaigns use city or radius targeting only.
Your Brokerage Name
Every page shows your brokerage's licensed name beside your contact details, as Florida and Kentucky advertising rules require.
Correct REALTOR® Use
The marks appear only when you're a member of the National Association of REALTORS®, and only in the ways its rules allow.
Coming Soon Sign-Off
A coming soon page waits for your listing broker's approval, since MLS rules govern how listings are marketed.
Texting Consent
Lead forms ask permission to text in plain words, and co-branded lender pages wait for your broker's or lawyer's approval.
A Site You Own
Your Site, Not a Subscription
Many agent platforms bundle a template site into a monthly subscription. An Apex site is custom and it's yours once it's paid. Keeping it up runs $100 per month on the Website Care Plan, plus your IDX provider's fee.
Questions
Real Estate Questions
Don't see yours? Ask it on the free discovery call.
Can you add MLS listing search to my site?
Yes, through IDX. Your broker requests the IDX feed from your MLS, an IDX provider supplies the listings, and Apex builds the search into your site. Apex never holds MLS access itself, and the listings stay under your broker's control.
Who pays for the IDX feed?
You pay the IDX provider directly, in an account you own, so the feed stays with you if you ever change web help. Some MLSs also charge a data fee.
Do you work with brokerages too?
Yes. A brokerage site can show every listing, an agent roster and a recruiting page with an application form ($400).
Can you run ads for my listings?
Yes. Meta ads run in the housing special ad category and Google ads use city or radius targeting, as both platforms require for housing. Ad spend is paid directly to the platform.
Can an agent have a Google Business Profile?
Usually, yes. Google allows a profile for an agent who can be reached directly at a verified location during stated hours, and a brokerage keeps its own office profile.
Can you guarantee leads or a top ranking?
No, and be careful with anyone who does. Nobody outside Google controls its rankings or ad results. Apex does the work, follows the rules and shows you the numbers each month.
Plan Your Agent Site.
Start with a free 30-minute call about your market, your brokerage and your MLS. A written quote follows before any work begins.